Social media is important because it helps you reach people locally, regionally, nationally and even internationally. If you understand the characteristics of your target audience, you will be able to personalize your messages with the audience more appropriately.
It is an effortless way to connect with the like-minded people. Regardless of location and religion, social networks are helpful in reviving and preserving relationships with other people. It has become easier for us to connect with business people, family and friends
Online brand visibility is the key to relationship building and content delivery; Twitter, LinkedIn, Facebook and Google Plus.
It not only gives the audience information about value, but also reveals how people in a company think and what is important to them. Social media plays an important role in reaching out to people in need and trusting your audience through multiple social media platforms.
Facebook for Social Media Marketing
Facebook for Social Media Marketing
Facebook’s casual, friendly atmosphere requires an active social media marketing strategy. Start by creating a Facebook Business Fan Page. You will want to pay close attention to the layout as the visual component is the key component of the Facebook experience.
Benefits of a Facebook Business Page
Reach billions of potential customers
This is the number of your fellow earthlings who login to Facebook at least once a month.
A Facebook business page is hands-down the best way to gain access to this massive number of potential customers across the world!
Build a huge email list
Email them consistently once or twice a week with helpful information that also leads them to your website — where they hopefully will become customers.
Lower your marketing expenses
Using photographs you take of your business works just fine and in some cases it’s better than a creative image from a designer.
Target audiences by location, demographics, and interests
The ads might cost you more, but the Likes and potential customers are laser targeted.
Gain insights on your audience
- Page Views
- Post Reach (not too shabby, right?)
- New Page Likes
- and much more
<Build brand loyalty
Besides being a place to build a customer base and sell products, a Facebook business page can do wonders for helping you build brand loyalty.
Increase your website traffic
Smart Facebook page owners use their pages to drive traffic to their websites.
Help your lead generation strategy grow efficiently for business
Twitter for Social Media Marketing
Twitter has become increasingly popular with academics as well as students, policymakers, politicians and the general public. Many users struggled to understand what Twitter is and how they could use it, but it has now become the social media platform of choice for many. The snappy nature of tweets means that Twitter is widely used by smartphone users who don’t want to read long content items on-screen.You can create your own tweets or you can retweet information that has been tweeted by others. Retweeting means that information can be shared quickly and efficiently with a large number of people.
- Easily promote your research, for example by providing links to your blog stories, journal articles and news items
- Reach a large number of people quickly through tweets and retweets
- follow the work of other experts in your field
- Build relationships with experts and other followers
- Keep up-to-date with the latest news and developments, and share it with others instantly
- Reach new audiences
- Seek feedback about your work and give feedback to others
- Follow and contribute to discussions on events, for example conferences that you can’t attend in person
- Express who you are as a person.
- Include links to relevant websites and resources.
Instagramfor Social Media Marketing
Instagram is a social media app that allows users to share photos and videos from their lives, add captions, edit filters, tweak settings, engage with others, explore and creep
Instagram content drives more engaged traffic than other visual social content from YouTube or Pinterest. Additionally, Instagram helps you engage with your audience on the social platform, increasing the chance that you can bring customers back for repeat purchases.
Linkedin for Social Media Marketing
Linkedin is a work based social networking service. It allows you to create a personal profile to help promote yourself into the workforce. Businesses and individuals can create content that can introduce them to the right people
- Complete your profile.
- Contact and connect.
- Start talking.
- Give and receive recommendations and endorsements.
- Use LinkedIn Groups.
- Produce engaging content.
- Find new hires – and new opportunities.
- Boost your organization’s profile
Pinterest for Social Media Marketing
Pinterest allows you to use visual assets like photos or infographics as a type of social currency in their own right garnering likes and “repins,” the equivalent of shares or retweets instead supplementing web pages, blog posts, or other text-based media.
Everyone from small retail businesses to major websites use Pinterest to promote its content. The idea is to get products in front of new eyes to increase exposure. The more people who see and share a pin, the more attention it receives.
- Pinterest browser button.
- Buffer Extension for Pinterest.
- Manually Pin your content.
- Use unique, eye-catching images.
- Use high-resolution, uncluttered images.
- Use a vertical aspect ratio.
- Consider adding a little copy.
- Add tasteful branding.
You tube for Social Media Marketing
YouTube is the number one place for creating and sharing video content, and it can also be an incredibly powerful social media marketing tool. Many businesses try to create video content with the aim of having their video “go viral,” but in reality those chances are pretty slim. Instead, focus on creating useful, instructive “how-to” videos. These how-to videos also have the added benefit of ranking on the video search results of
- YouTube makes us smarter
- But we can also get misinformed with YouTube, and not even know it
- Watching YouTube saves you money
- But watching YouTube costs you money.
- YouTube leads to less boredom
- But people are spending more time glued to screens
- YouTube has led to the creation of many jobs and income
Use your social media to share your content and other people’s content that interests your audience and provide links that bring visitors back to your blog or website you use Setting up tracking systems enables you to evaluate the performance of your social media efforts and determine which of the social media platforms is best at helping you meet your goals.